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贵州会展人才培养现状调查分析

发布时间:2019-03-27
  中文摘要
  
  作为一种新兴的经济产业形式,会展业在我国第三产业中的国民经济地位不断地提升。被称之为我国新三大经济体之一,其发展态势极其迅猛。在未来 5~15 年内,根据中国贸促会的研究所得出的数据,中国会展业将保持在 15%至 20%左右的年均产值增长率。不管是从会展活动的规模和数量来说,还是从展览基础设施来看,我国正将在跨入世界会展大国的行列。
  
  随着贵州省经济的飞速发展,为会展业发展提供了良好的经济基础和社会环境。大力发展会展业,对于贵州国民经济和社会发展、产业结构优化、转变经济发展方式、促进生态文明城市建设都将产生有力的促进作用。但快速发展的贵州会展业却面临人才短缺和从业人员专业素质不高的严峻状况,而且在目前贵州开办有会展经济管理专业的本专科院校不仅少,而且其更重视学生对会展理论知识的培养,缺乏实际操作技能的训练。市场上大多数的培训机构只注重相关证书的获得,对学员没有进行实际操作的系统培训。同时,国内的此类研究有限,针对性也不强,已经解决得好的案例更是十分罕见,只有自己积极探索可行之路,笔者作为一名职业学校的会展专业教师,承担培养会展专业人才的任务,通过几年的实践教学,所见所闻,广泛与行业,用人单位相关教师学生接触,借鉴相关经验结合我国我省实际,通过实践走访调研,以及贵州 G 职业学校会展专业人才培养实践研究出发,为贵州会展专业人才培养探索新途径,为贵州会展业发展尽快输送优秀会展人才。


贵州会展人才培养现状调查分析
 
  
  关键词: 贵州中等职业学校 会展专业 人才培养 研究
  
  Abstract
  
  As a new form of economic industry, the status of MICE industry whichis in the third industry gets growth rapidly. Based on the Chinese CCPIT data,in the next 5~15 years, MICE industry will maintain an annual output valuewith the 15%~20% growth rate. Considering the size and the number of domesticMICE activities, China is in the first rank around the worldWith the rapid development of Guizhou Province, it provides the goodeconomic foundation and the good social environment for the development ofMICE industry. Rapid development of MICE industry in Guizhou, it’s alsoplaying strong role in promoting the provincial economic and society,optimizing the industrial structure, changing the mode of economicdevelopment and promoting the ecological civilization construction of thecity. But the rapid development of the MICE industry is facing the severesituation of shortage of talent and professional quality.
  
  In Guizhou, there are less Universities and Collages setting up MICE Majorand paying more attention to training students theoretical knowledge of MICE,be lack of practical skills training. In the social training market, the mostof the training institutions are just only pay attention to obtain therelevant certificate of MICE, not for the actual systemic training forstudents. The domestic researches are limited on it.
  
  Through the widely investigation and study,the writer contacted withthe MICE industry experts, teachers and students. Meanwhile, taking thedevelopment of Guizhou G Secondary Vocational School’s MICE Major as acase, the writer is trying to find a suitable way for Guizhou MICE talentstraining.
  
  Key words: Guizhou Secondary Vocational School ; MICE Major ; TalentTraining ; Research
  
  目 录
  
  中文摘要
  
  Abstract
  
  一、前言

  
  (一)选题背景
  (二)研究意义
  (三)相关概念界定
  (四)国内外会展人才培养现状研究
  
  二.贵州省内外会展业用人需求及会展专业人才培养现状调查
  

  (一)调研概况
  (二)调研方法
  (三)调研结果与分析
  
  三.贵州 G 中职学校会展专业人才培养的实践探索
  
  (一)构建“校企对接,合作育人”人才培养模式
  (二)建立动态调整机制,完善教学实施方案
  (三)树立专业课程品牌,创建校级精品课程
  (四)探索专业教学改革,深化项目教学教法,改革教学质量评价体系
  (五)为建立专业教学团队,应注重师资的内培外引
  
  结语
  
  参考文献