一汽集团国际化战略管理体系设计
Design for FAW Group's Internationalization Strategic Management System

【关键词】 一汽集团; 国际化战略; 体系设计
【Key words】 FAW; Internationalization strategy; system design
【摘要】 国际化战略管理体系是国际商务方面研究的内容。本文主要论述一汽集团应如何在面临着国内市场国际化和国际市场全球化的双重冲击下,转变经营思想,树立全球化的观念,参与国际竞争,开展国际化经营和设计国际化战略管理体系。1.对比国内与国外同业竞争对手的国际化战略,借鉴他们国际化经营的经验,总结自己开展国际化战略的不足,及时调整自己的海外战略。2.明确一汽集团国际化经营的基本思路,即运用正确的开展海外战略的方法,进行正确的区域定位,明确海外目标市场。3.设计一汽集团国际化战略体系,即在资本运营国际化,品牌国际化,营销国际化,人才国际化,管理国际化,售后服务国际化以及海外经营本土化的战略体系下加强一汽国际化经营。
【Abstract】 With the accelerating of economic globalization and boosting of reform and opening-up in China,more wider international market has coming into being. Facing the double inpacts from internationalization in Chinese Market and the globalization in international market,the enterprises of our country have to change the management thought ,establish the concept of globalization ,perform internationalization management and participate in the international competitive if they want to survive and develop in the current circumstances.In order to exploit the overseas markets, insure the supply of resources, acquire the technologies and brand, creat the core-competitiveness,the enterprises carry through the international management. All in all, the internationalization management of enterprise is to seeking more competitive advantage in consideration of comprehensive strategy.The international management is based on the international market,changed in according with the definite rules and process....更多The internationalization of Corporation management is the inevitable trend of the development of contemporary socialization .Entering into WTO,the strategic space is still limited for the corporations of China.How to“express itself”and extend the strategic space in the limited market is the important task for the Chinese enterprises.The Chinese enterprise which carrying on international management should not only recognize own strengths and weak,but also learn about the characteristics of international circumstances and all kinds of circumstance factors in the process of establishing the strategic plan and measure in order to establish the compatible competitive strategy.Enterprises should adjust and establish the new strategy according to the changes of circumstances and the feedback of international management.Automobile Industry is a genuine global industry.Globalization promote the Conglomeration and merger of enterprises and strategic alliance .The current reorganization of automobile enterprises show two important trends,the first one is that the reorganization and combination are the activities of trans-border, especially the reorganization between the advanced countries for the automobile industry.The other one is reorganization occurs in the sweeping transnational corporations,the scale of reorganization are more than before.The globalization of automobile industry perform two prominence and associated characters.One is the investment,production,purchasing,sales and after sales of automobile industry are globalization increasingly,the other one is large scale reorganization between the gigantic enterprises.The results change the traditional style of distribution of resources ,industry competitive mode,industry organization frame,at the same time the results made the automobile industry development stratagem and relative policies of developing countries facing austere challengesIn the past 29 years from reform and opening-up,the automible market achieve compelling development speed.Chinese Automobile market hold the import balance in the international automobile market,it cover 10% of the international market;the output is in the third place and the sales in the second place. China encourage Automobile manufacturer to develop international cooperation,exert comparative advantage ,participate international industrial division ,expand management scope,adapt the globalization trend of automobile manufacturing.In recent years,the larger enterprise of China,such as FAW,DPCA,SIAC walking the way of joint venture.The joint venture with the international bigger manufacturer advance the whole strength of our automobile industry,induce the foreign capitals,technique and management experiences,explor the inland marker,expand the scales of automobile industry,drive the development of relative industriesThrough analyzing the competitors ,such as Dongfeng Automobile ,Cherry Automobile,Shanghai Automobile and Toyota Motor,FAW should strengthen the following aspects :make enough investigation before entering into the aim country,lock and subdivide the aim market,develop the available produce,meet the demands of the customers;attach high importance to after-sales systems, strengthen independent research and development,intensify independent brand, accelerate technology innovation, induce advanced production and management; adopt various management style, such as technology output,investing to building plant; adjust the overseas strategy in accordance to the changes of circumstances.FAW is the biggest auto maker, with a wide series of autos and auto parts are also no. 1 in China. Entering into the 21st century, FAW is already successful in“production and sales volume over 1 million”, now they are stepping to“digital management”and“globalized business”. The aim is to get involved in global business, increase participation of international competition and enhance the capability of division of international business., FAW should make enough research and analysis, choose the overseas target market exactly ;strength research and development ,enhance the technology contents of production, cultivate the core-competitiveness ,define the competitive strategy; industry selecting and region selecting should be guided by the theory, but should be especially guided by the business opportunity; attach high importance to cultivate the overseas managers, utilize the new resources to develop the overseas strategy. Invest more to the important market on the basis of capital internationalization, marketing internationalization, talented people internationalization,management internationalization and overseas management localization,define the region selecting for East Asia , Commonweath of Independent States ,Central Asia, America, Africa and Asia.This article begins from analyzing the character, reasons and the management environment of enterprise internationalization, analyzing the environment and character of China Automobile Market though discussing the international automobile environment and character ,design the management system of FAW overseas strategy against analyzing the market through feasible analysis .The subjects this article study is from the understanding of international trade knowledge, combined with working experiences. Though the investigation and analysis of world auto market, combined with FAW product features, compared with competitors, absorbing successful experiences to design the strategic management system of FAW.I believe though our constant efforts; we may find an effective way to explore the international management of FAW.
  一汽集团国际化战略管理体系设计

内容提要 4-8
第1章 绪论 8-12
    1.1 选题背景 8-9
    1.2 研究意义 9-10
    1.3 研究内容 10-12
第2章 企业国际化战略管理理论 12-21
    2.1 相关概念界定 12-13
    2.2 企业国际化经营的特征 13-14
    2.3 企业国际化的动因 14-16
        2.3.1 经济全球化发展的结果-“世界是平的” 14
        2.3.2 企业国际化的利益动机 14-16
    2.4 企业经营国际化环境分析框架 16-17
        2.4.1 政治法律环境 16
        2.4.2 经济环境 16-17
        2.4.3 社会文化和自然环境 17
        2.4.4 行业竞争环境 17
    2.5 中国企业国际化经营战略的主要途径 17-20
        2.5.1 中国企业国际化经营优势分析 17-18
        2.5.2 我国企业国际化经营劣势分析 18-19
        2.5.3 我国企业国际化经营的路径选择 19-20
    2.6 本章小结 20-21
第3章 中国汽车产业国际化战略分析 21-32
    3.1 汽车产业全球化发展趋势 21-23
        3.1.1 供应链的全球性配置 21-22
        3.1.2 跨国界、大规模的企业重组 22-23
        3.1.3 全球汽车产业的区域性扩张 23
    3.2 中国汽车市场在国际汽车市场中的地位分析 23-26
    3.3 中国自主品牌汽车国际化发展SWOT 分析 26-31
        3.3.1 自主品牌汽车国际化原因分析 26-27
        3.3.2 自主品牌汽车发展的SWOT 分析 27-31
    3.4 本章小结 31-32
第4章 一汽集团的国际化战略现状分析 32-39
    4.1 一汽集团概况 32-33
    4.2 一汽集团近年来开拓国际市场状况 33-34
    4.3 一汽集团发展战略 34
    4.4 一汽集团竞争对手的海外战略 34-38
        4.4.1 东风汽车的海外战略 34-35
        4.4.2 奇瑞汽车的海外战略 35-36
        4.4.3 上海汽车海外战略 36-37
        4.4.4 丰田汽车的海外战略 37-38
    4.5 一汽集团海外战略的发展思路 38
    4.6 本章小结 38-39
第5章 一汽集团国际化战略管理体系设计 39-51
    5.1 一汽集团开展海外战略的基本思路 39-41
        5.1.1 充分调查论证，准确选择海外目标市场 39
        5.1.2 加强研制开发，大力提高产品科技含量 39-40
        5.1.3 注重企业核心竞争力的培养,明确企业的竞争战略 40
        5.1.4 产业选择和区域选择应以理论为指导,以市场商机为导向 40-41
        5.1.5 要重视国内海外经营人员的培养，充分利用人力资源 41
    5.2 一汽集团的海外目标市场战略 41-46
        5.2.1 中东欧、独联体、中亚市场战略 41-43
        5.2.2 美洲市场战略 43-44
        5.2.3 非洲市场战略 44-45
        5.2.4 亚洲市场战略 45-46
    5.3 一汽集团国际化战略措施 46-50
        5.3.1 资本运营国际化 46-47
        5.3.2 品牌国际化 47
        5.3.3 营销国际化 47-48
        5.3.4 人才国际化 48
        5.3.5 管理国际化 48-49
        5.3.6 海外经营本土化 49
        5.3.7 售后服务国际化 49-50
    5.4 本章小结 50-51
第6章 结论与展望 51-52
    6.1 结论 51
    6.2 展望 51-52
参考文献 52-55
致谢 55-56
论文摘要 56-59
Abstract 59-61